Country-Of-Origin Effect and Consumer Brand Loyalty

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FFH2021_121.pdf (594.6 KB)

Date

2021-02

Authors

Anna Bertoldini
Walter Grassl

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Keywords

COO, Consumer Behavior, Brand Loyalty, Counterfeit, Fashion

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http://ffhoarep.fh-ooe.at/handle/123456789/1401

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05) Responsibly Shaping the Future: Conscious Consumption and its Implications at the Interface between Marketing, Consumer Science and Sensory Science

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