Strategic Launch Process Model for Radical Innovations

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102_277_Holzleitner_FullPaper_en_Final.pdf (759.69 KB)

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2016-04

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Strategic Innovation Management, Radical Innovation, Product Launch, New Products, Automotive Tier-1, Process Model, Diffusion of Innovations, Adoption Process

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http://ffhoarep.fh-ooe.at/handle/123456789/508

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102) Strategisches Innovationsmanagement in volatilen Märkten

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