Marketing Aktivierungen: Die Rolle von Markenbezug und Aktivität

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119_331_Waiguny_FullPaper_dt_Final.pdf (272.23 KB)

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2016-04

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Experiential Marketing Campaigns, Werbung, Aktivierungen

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http://ffhoarep.fh-ooe.at/handle/123456789/657

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119) Customer Experience (not only) in Tourism

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