The Opening of Pandora's Box - Failure in Using Social Media in an Open Innovation Project of a German Manufacturing Firm

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110_138_Som_FullPaper_en_final.pdf (283.92 KB)

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2016-04

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Open Innovation, knowledge, failure, social media, case study, innovation, innovation management, manufacturing industry

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http://ffhoarep.fh-ooe.at/handle/123456789/625

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110) Failure

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