Brand Hate and Brand Forgiveness

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FFH2023_168.pdf (308.16 KB)

Date

2023-04

Authors

René Kerschbaumer
Ursula Haas-Kotzegger
Barbara Upelj

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Keywords

brand hate, brand forgiveness, brand attachment, brand transgressions

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URI

http://ffhoarep.fh-ooe.at/handle/123456789/1666

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100) Track 1: Connecting Society | Forschung verbindet: Menschen.

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