Brand Hate and Brand Forgiveness

Files

FFH2023_168.pdf (308.16 KB)

Date

2023-04

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Abstract

Description

Keywords

brand hate, brand forgiveness, brand attachment, brand transgressions

Citation

URI

http://ffhoarep.fh-ooe.at/handle/123456789/1666

Collections

100) Track 1: Connecting Society | Forschung verbindet: Menschen.

Endorsement

Review

Supplemented By

Referenced By