Markenmanagement in digitalen Netzwerken - Von Metaphern zum Modell

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FFH2019_Abstract_172.pdf (116.49 KB)

Date

2019-04

Authors

Winkler, Peter
Pezenka, Ilona
Ru§mann, Uta

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Abstract

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Keywords

Digitale Netzwerke, Markenmanagement, Modellentwicklung

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http://ffhoarep.fh-ooe.at/handle/123456789/1340

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303) Postersession 3

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