Building Green Brand Trust Of Environmental-Conscious Consumers By Using Identity-Based Brand Management On The Example Of Natural Cosmetic Brands

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FFH2022_248.pdf (740.08 KB)

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2022-04

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green brand trust, consumer-brand identification, green marketing

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http://ffhoarep.fh-ooe.at/handle/123456789/1553

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302) Panel 2: Nachhaltiger Konsum - Bewusst, ethisch, umweltfreundlich?

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