Building Green Brand Trust Of Environmental-Conscious Consumers By Using Identity-Based Brand Management On The Example Of Natural Cosmetic Brands

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dc.contributor.authorMelina Alexandra Schmidt
dc.contributor.authorRobert Fina
dc.date.accessioned2022-05-16T17:43:00Z
dc.date.available2022-05-16T17:43:00Z
dc.date.issued2022-04
dc.identifier.otherFFH2022_248
dc.identifier.urihttp://ffhoarep.fh-ooe.at/handle/123456789/1553
dc.subjectgreen brand trust
dc.subjectconsumer-brand identification
dc.subjectgreen marketing
dc.titleBuilding Green Brand Trust Of Environmental-Conscious Consumers By Using Identity-Based Brand Management On The Example Of Natural Cosmetic Brands

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302) Panel 2: Nachhaltiger Konsum - Bewusst, ethisch, umweltfreundlich?