Kundenorientierte Verkaufsraumgestaltung am Point of Experience- eine Eye Tracking Studie im Handel

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119_155_Berger-Grabner_FullPaper_Final.pdf (218.71 KB)

Date

2016-04

Authors

Berger-Grabner, Doris

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Keywords

Eye Tracking, Kaufentscheidung, Point of Sale, Point of Experience, Verkaufsraumgestaltung, Handel

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http://ffhoarep.fh-ooe.at/handle/123456789/651

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119) Customer Experience (not only) in Tourism

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