Labelling Generative AI: Investigating Consumer Preferences For AI-Generated vs. Human-Written Product Descriptions And Their Impact On Purchase Intention

Files

FFH2024_245.pdf (379.72 KB)

Date

Authors

Elisabeth Steiner

Keywords

Generative AI, Purchase Decision, Consumer Behaviour, Digital Marketing, Labelling AI

URI

http://ffhoarep.fh-ooe.at/handle/123456789/1792

Collections

4) Let's apply artificial intelligence!