Labelling Generative AI: Investigating Consumer Preferences For AI-Generated vs. Human-Written Product Descriptions And Their Impact On Purchase Intention
Date
2024-06
Authors
Julia Eisner
Sandra Holub
Florian Goller
Elisabeth Steiner
Sandra Holub
Florian Goller
Elisabeth Steiner
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Description
Keywords
Generative AI, Purchase Decision, Consumer Behaviour, Digital Marketing, Labelling AI