Labelling Generative AI: Investigating Consumer Preferences For AI-Generated vs. Human-Written Product Descriptions And Their Impact On Purchase Intention

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dc.contributor.authorJulia Eisner
dc.contributor.authorSandra Holub
dc.contributor.authorFlorian Goller
dc.contributor.authorElisabeth Steiner
dc.date.accessioned2024-06-13T14:32:20Z
dc.date.available2024-06-13T14:32:20Z
dc.date.issued2024-06
dc.identifier.otherFFH2024_245
dc.identifier.urihttp://ffhoarep.fh-ooe.at/handle/123456789/1792
dc.subjectGenerative AI
dc.subjectPurchase Decision
dc.subjectConsumer Behaviour
dc.subjectDigital Marketing
dc.subjectLabelling AI
dc.titleLabelling Generative AI: Investigating Consumer Preferences For AI-Generated vs. Human-Written Product Descriptions And Their Impact On Purchase Intention

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4) Let's apply artificial intelligence!