Seeing Everyone: How (Digital) Inclusive Brand Communication Effects Trust and Purchase Intentions
Date
2026-06
Authors
Sandra Holub
Thomas Kalischko
Michael Riegler
Stefan Eibl
Melanie Cykel
Thomas Kalischko
Michael Riegler
Stefan Eibl
Melanie Cykel
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Description
Keywords
Inclusive Design, Communication, Brand Communication, Visual Impairment, Inclusion