Designing the Zero Waste Experience

Abstract

The conceptual outcome of this research is a design-driven innovation: A concept for a zero waste grocery market that fosters a more sustainable food supply and stimulates an enjoyable user experience. This user experience includes a paradigm shift – from groceries as products to groceries bundled into recipes. The concept was developed alongside a design process using Design Thinking methodology. Furthermore qualitative interviews with experts, and an interdisciplinary one-day design thinking workshop were initiated and conducted.